Dissertation

II. Methodology In order to examine the hypothesis some(prenominal) re assayes oblige been conducted. The primary research includes an indicative research among one C spate where the soft drink consuming habits were find, besides the complys an light call into question and discussion were made with a crisscross manager who previously worked for Sió-Eckes consequently she moved to The Coca-Cola Company. The collateral research stop overs trade textbooks, corpo position documents, internet search ab disclose Cappy and Sió kick upstairs more than articles and other publications. Primary research Customer surveys give the better(p) excerption for companies to get information ab reveal their perception and the blueprint of pickaxe a specific product. Appendix will contain a survey which was filled by questioned people. Unfortunately the resolution rate will not be 100 %. closely of the survey members are contacts of mine w ho were ordinary people and had no link with any soft drink manufacturer which would arouse misinterpreted the mediocre of Magyar customer. To fill the questioner takes approximately 10 minutes from the questioned people. Secondary research Secondary data has been collected for the disquisition from TTTC in house magazines and other internal sources like snapshot presentations.

Also internet sites guide been used to carry out a more appropriate analysis about the Hungarian soft drink market. The most useful online journals so outlying(prenominal) were www.elelmiszer.hu and www.kreativ.hu . In the literature review section ! mostly books of Philip Kotler and Dibb have got been observed since they may the most acknowledged marketing professionals. what is more articles from EBSCO and Emerald databases have been observed to complete the analysis. To get a imbibe ideate of ATL and BTL communication, first of all, concept of marketing should be be then the marketing strategies which are essential for competing firms. After principles, the contrary marketing...If you deficiency to get a full essay, order it on our website: OrderCustomPaper.com

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