The Marketing Environment and Market Analysis

Week 3 Case Study: The Marketing environment and Market Analysis Watch the case study motion picture authorise The Australian Music Industry and apply your cosmopolitan familiarity of the unison industriousness in answering the following questions (these should be completed prior to class). 1. What are the key microenvironmental trends affecting the tune effort? devote consideration to customers / clients, dieners, and competitors. * Customers: Sales are the biggest element to keep the symphony industry running. So customers are playacting an important role to affect the music industry any they keep purchasing or not. * Partners: As the well public of technology. Many new partners are showing up this slightly years, such as iTunes A digital platform for customers to stooping music online. Besides, YouTube A video website that can help artists to bunk out their music all round the world in a second. All those things can help people to give rise in touch with music easier than before, it creates a confirmative regard to music industry. * Competitors: Customers become smarter and smarter because the better education and friendly environment, the standards that music industry is required, are become higher and higher.

Moreover, people bugger off often of methods to relax themselves instead of music, for example, Movie Theatre, digital social entanglement platform. The entertainments around us are become better and much choices. 2. What are the key macroenvironmental trends affecting the music industry? Give consideration to politica l, economic, sociocultural, technological, a! nd legal factors. * Sociocultural and political afterwards stepping in the 21st century, people are known more(prenominal) around the world, we understand and respect different cultures and religions. As a consequent for music industry, their customers are not limiting in unrivalled area but become international. Thats a positive trend affecting the music industry. * Economic The gross revenue issuance of entertainment industry always depends...If you want to spoil a full essay, order it on our website: OrderCustomPaper.com

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