Marketing Plan for Host-Family Business in Cape Cod, MA

Executive SummaryA team of MKT **** students have come up with an cerebration for a start-up company which would secure host-family accommodation for principally European college students who plica to Cape Cod (MA) to work each summertime. Summer consumption is plentiful at this beautiful New England cast off spot, in contrast to limited and expensive pass housing. each(prenominal) summer, thousands of dullard students cram hotel and motel rooms throughout the Cape and pass by up to several weeks attempting to secure more affordable prolonged precondition accommodations. Such space is at a grant as well paying vacationers be the preferred customers of some(prenominal) the hotel, motel and vacation home rental market. The result is a phaeton exertion desperate for a labor pool that it cannot intimately house. Essentially, we would be summer housing brokers for J1 visa students. Homestays USA (the working(a) ennoble of the proposed company) plans to introduce the pop ular European concept of the host-family to the market, and in doing so, intends to trail an inventory of host families. These host families depart bring home the bacon adapted accommodations (and possibly some meals depending on plan offered) for individual or small groups of students for reasonable remuneration. The operate would solicit accommodations primarily in the greater Hyannis area which would be convenient to the main summer employment locations for pedestrian and bicyclist students.

This idea has already standard strong support from the Small Business brass section (MA)1 and the Hyannis heavens Chamber of Commerce Board of Directors2 foll! owing an initial accession in Spring 2006. We recommend re-opening dialogue with both these agencies in conjunction with executing the marketing plan. We are proposing a service that requires a high degree of relationship edifice and maintenance, and we will require a staff that understands this criticality. Next, lets examine our score customers;A. Who are they?College students... If you want to get a full essay, ball club it on our website: OrderCustomPaper.com

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