Coke/Pepsi Swot Analysis Essay

Strengths1. In 1993 Coke held a 59% share of the natural spring commercializeusing it to promote the brand further. 2. Coke earned a high percent progress of its profits in the international market. They established themselves with the attend to of anchor bottlerslarge, committed, and experienced bottling outfits like Norways Ringnes and Australias Amatil 3. During WWII Coke was competent to establish itself in the European and Asian markets with the help of the government because it was be sold to the American troops in those regionsWeaknesses1. Cokes opine could not compete with Pepsis Pepsi Generation campaign because it was perceived as being one of small town and outdated 2. Business relationships with bottlers pitch not been standardized 3. Carbonated drinks faced period of new age drinks.Opportunities1. Quick response to new age beverages with the introduction of PowerAde, Nordic Mist, substantiation Clear and its partnership with Nestea. 2. The potential growth of th e international market of 7% to 10% per year (Eastern Europe, China India) 3. Overhauling image to target the youth marketThreats1. Indias government requesting that the formula be disclosed to them 2. Pepsis trade campaigns like the Pepsi Challenge & the Pepsi Generation 3. FTC looking into the franchise territory agreementsPepsiStrengths1. self-assertive and innovative trade campaigns2. Acquisition of restaurants3. Introduction of 13 new products4. Michael capital of Mississippi as a celebrity endorserWeaknesses1. Carbonated drinks faced completionnew age drinks2. Youth was main target group3. wish of presence in the international marketOpportunities1. Acquiring Seven-Ups international operations2. Acquired bottling operation systems3. Response to growth in the tea market partnership with Lipton Threats1. Cokes quick responses to all marketing strategies2. Market focus was strongest in North America/too small international focus3. Private label phenomenon in supermarkets