Management case Study Research Paper Example | Topics and Well Written Essays - 1750 words

Management case Study - Research Paper Example This paper will highlight some of these strategies and the possible outcome in its recommendation (Griffin) Zynga is a social gaming provider headquartered in San Francisco, California. The company develops social games that operate on mobile phone platform such as Apple iOS and android. In 2009 the company reached 10 million daily active users within six weeks (Abbey, 2009).The management of zynga need to put in place certain measure in order to double its customers and revenue. This case study will highlight the achievement of the company, and future planning to help the company compete favourably with others and stay afloat (Abbey, 2009). The company has a record of hitting 10million active daily users in the first six months, this is a great achievement but to maintain this number and even double them the management of the company need to put in place certain measures. This paper highlights some of the considerations that need to be put in place in order to achieve more. The company strength will rely mainly on formation of synergies with other companies where the synergy is the urge to form partnership relationship with other companies of similar goal and interest. There is positive and negative consequence of synergies and group cohesion needs to be considered. As a group become more cohesive, communication between members increases. In addition satisfaction increases as the group provides friendship and support against outside threat (Hitt & Jamie, 2007). There are negative aspects of group cohesion that affect the decision made by individual parties hence affecting group effectiveness. Issues may arise such as risk shift phenomenon, where there is a tendency of a group to make risky decision that an individual party would have handled. There may also be polarization, individual in a group can have moderate stance on an issue, and having discussed in a