Target Market Coursework Example | Topics and Well Written Essays - 500 words

Target Market - Coursework Example The advertising target refers to a group of people to which an advertisement would be aimed at. This could be the whole target market or a portion of it. Communications Platform in marketing refers to the tool of delivering the message to the target audience (Armstrong & Porter, 2003). It gives the capability of personalizing and distributing marketing content based on the profile of the target market guided by some rules in business that could be adapted for various scenarios. Once the target market has been identified, available media vehicles should be evaluated based on their capability to deliver an audience that would match the target. Of importance to consider when selecting the media to use include frequency, reach, continuity and gross rating points (Brumfitt, Barnes, Norris & Jones, 2001). In this case, the message should communicate the effectiveness of MaxEmail products and services. It should justify the perceived expensiveness of its products and services by conveying the value offered. The message should also portray the company’s corporate identity as it targets the government and business enterprises. Social media and search engines would be the two most appropriate platforms for communication at MaxEmail. Since MaxEmail delivers services and products that largely depend on the internet, it would be realistic to consider that most of the targeted users access the internet during their daily operations (MaxEmail, 2012). Brumfitt, Barnes, Norris and Jones (2001) observed that social networking has become a popular marketing strategy for most blue chip companies since 90% of internet users would subscribe to these networks. Search engines such as Google.com and Yahoo.com experience massive hits daily and therefore provide a large market for MaxEmail to target. Therefore, as MaxEmail targets users of fax to email and email to fax, particularly those drawn from the government, business