This report will focus on the on-going marketing practices of the Coca-Cola Company, suggesting how improvements can be made to its marketing activities so as to improve its general performance. The report will focus on the target market of the Coca-Cola Company, highlighting its advertising and promotional strategy. The report will to a fault discuss Coca-Colas distribution strategy and give recommendations as to how the marketing practices of the company can be improve. The Coca-Cola Company is the largest crapulence and soft subscribe marketer, retailer and manufacturer in the world. The Coca-Cola Company currently has everywhere 500 different brands and it operat es in to a greater finish than 200 countrie! s across the world. The company was founded in 1886 and has its headquarters in Atlanta, Georgia. As of 2010, the companys total revenue stood at US $ 35.119 billion (Kochan 1997)....If you want to get a encompass essay, order it on our website: OrderCustomPaper.com
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